On the show today, we have Michele Nieberding, the Director of Product Marketing at MetaRouter.

Before joining MetaRouter, Michele worked in product marketing Iterable, Qualtrics, and Cvent.

Michele’s been named a two time top 100 product marketing leader by product marketing alliance.

In our conversation she shares,

1. ​ How to Maintain Messaging Consistency Across Teams
2. ​ Leveraging AI Tools for Messaging and Research
3. ​ Crafting Messaging for Technical Products
4. ​ The Role of Storytelling in Technical Messaging

And so much more!

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Here’s what’s covered in our conversation:

00:00 Introduction to Product Marketing and Messaging

01:25 The Importance of Messaging in Product Marketing

02:45 Michele’s Definition of Messaging

07:26 Category Creation vs. Messaging: A Hot Take

10:07 Understanding Customer Perspectives on Categories

13:10 Maintaining Messaging Consistency Across Teams

16:17 Leveraging AI Tools for Messaging and Research

19:18 Crafting Messaging for Technical Products

22:11 The Role of Storytelling in Technical Messaging

25:20 Engaging with Subject Matter Experts for Accurate Messaging

34:26 The Impact of Targeted Advertising

39:06 Navigating Multiple Personas in Messaging

46:50 Measuring Messaging Resonance

50:04 Understanding the Messaging Funnel

53:32 Key Messaging Takeaways

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Where to find Michele:

LinkedIn:  https://www.linkedin.com/in/michele-nieberding/

Reforge: https://www.reforge.com/profiles/michele-nieberding

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Where to find Josh:

LinkedIn: https://www.linkedin.com/in/joshua-chronister/

Newsletter: https://onmessaging.substack.com/

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Referenced:

MetaRouter: https://metarouter.io

Iterable: https://www.iterable.com

Qualtrics: https://www.qualtrics.com

Cvent: https://www.cvent.com

Product Marketing Alliance: https://www.productmarketingalliance.com

Tealium: https://tealium.com

Speckit: https://spekit.com

Gong: https://www.gong.io

We're Not Marketers: https://werenotmarketers.com

Claude AI: https://www.anthropic.com/claude

Perplexity: https://www.perplexity.ai

ChatGPT: https://chat.openai.com

Google NotebookLM: https://www.notebooklm.google

Prompt Genie: https://www.promptgenie.com

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