Contagious: Why Books Catch On | Wharton School, Jonah Berger, Viral
Update: 2018-08-17
Description
In the episode, I talk about a concept in the book "Contagious" by Jonah Berger called STEPPS, which is an acronym for:
1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical
6. Stories
-My 2017 stats: bit.ly/2r3WTOp
-2018 Reading Challange: bit.ly/2DdJDeZ
-Want To Read List: bit.ly/2EJ27RD
-Instagram: bit.ly/2rglmg9
-Twitter: bit.ly/2joINAC
-Facebook: bit.ly/2DfYDZH
1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical
6. Stories
-My 2017 stats: bit.ly/2r3WTOp
-2018 Reading Challange: bit.ly/2DdJDeZ
-Want To Read List: bit.ly/2EJ27RD
-Instagram: bit.ly/2rglmg9
-Twitter: bit.ly/2joINAC
-Facebook: bit.ly/2DfYDZH
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