To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode 10, the grand finale of the “Back to Basics” series, Coach Chris Cotton emphasizes the critical importance of continuous improvement for auto repair shops striving for long-term success. He begins by revisiting and reinforcing the foundational topics covered throughout the series, such as operational efficiency, customer service excellence, financial management, and leadership development. Chris explains that mastering these basics is only the starting point; true success comes from a relentless commitment to ongoing growth and adaptation in a constantly evolving industry.

To illustrate this, Chris dives deeper into the practical steps shop owners can take to foster a culture of continuous improvement. He discusses the power of setting ambitious, measurable goals that challenge both individuals and teams to reach new heights. Regular team meetings are highlighted as essential opportunities for open communication, progress tracking, and collaborative problem-solving. Chris also stresses the value of conducting postmortems after significant projects or challenges, using these reflections to identify lessons learned and areas for enhancement.

Drawing on the principles of Kaizen, Chris encourages listeners to embrace small, incremental changes that, over time, lead to substantial improvements in processes and outcomes. He underscores the necessity of ongoing training and professional development, advocating for consistent investment in both technical skills and soft skills to keep teams sharp and motivated. Coaching, both internal and external, is presented as a powerful tool for accountability, guidance, and inspiration.

Throughout the episode, Chris urges shop owners to take personal responsibility for their shop’s trajectory by staying accountable to their goals and commitments. He reminds listeners that investing in their teams—not just in terms of training, but also in fostering a supportive and growth-oriented environment—pays dividends in morale, retention, and performance.

As the episode draws to a close, Chris challenges his audience to lead shops that get better every day, never settling for the status quo. He highlights the importance of partnering with effective marketing professionals who understand the unique needs of auto repair businesses and can help drive sustainable growth. Ultimately, Chris’s message is clear: continuous improvement is not a one-time initiative, but a lifelong journey that separates thriving shops from the rest.

​Introduction & Sponsor Message (00:00:09 )

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Series Recap & Episode Theme (00:01:04 )

• Recaps the "Back to Basics" series and introduces the focus on continuous improvement

Why Continuous Improvement is Essential (00:02:09 )

• Explains why improvement is non-negotiable and ongoing in auto repair shops.

Setting Growth Goals (00:03:10 )

• Discusses the importance of aiming for at least 10% year-over-year growth.

Systems to Support Growth: Team Meetings (00:03:40 )

• Describes weekly team meetings with metrics and focused agendas for improvement.

Systems to Support Growth: One-on-Ones (00:04:17 )

• Covers the value of regular one-on one meetings with staff for feedback and development.

Systems to Support Growth: Postmortems (00:04:55 )

• Emphasizes learning from mistakes and comebacks through team postmortems.

Kaizen Mindset: Small Daily Improvements (00:05:18 )

• Introduces the Kaizen approach of making constant, small improvements.

Training, Coaching, and Outside Help (00:05:55 )

• Highlights the importance of ongoing training, coaching, and external perspectives.

Setting Annual, Quarterly, and Monthly Goals (00:06:23 )

• Outlines how to structure and set improvement goals at different intervals.

Raising the Bar & Leadership Mindset (00:07:35 )

• Encourages setting ambitious goals and fostering a culture of continuous progress.

Conclusion & Call to Action (00:08:38 )

• Wraps up the series, urges listeners to take action, and gives a final sponsor mention.

Sign-Off (00:09:36 )

• Coach Chris Cotton signs off and thanks listeners for tuning in.

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.