In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management.

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