A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience…A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive…so don't be shy! I read every comment here and on the socials.

• [00:50 ] Question 1: How do I deal with “scope creep” when working for local clients?
• [06:50 ] Question 2: How do I know what to charge to do some “minor touchups” on someone's copy?
• [11:20 ] Question 3: What's your favorite ad campaign of all time?

Links

<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><figcaption>Tony Robbins Vintage Infomercial</figcaption></figure>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><figcaption>The Most Interesting Man In The World</figcaption></figure>

The Man In The Hathaway Shirt – A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

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