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Are Google's core updates really 90% technical and not content-driven? In this podcast, Kristine Schachinger breaks down everything you need to know about forensic SEO, technical architecture, and how Google's algorithms impact your site's rankings. Learn how to address technical issues that could be holding you back from achieving a #1 ranking, including site audits, JavaScript challenges, and optimizing for Google's crawl and index processes. Discover actionable SEO strategies for 2026 to drive more organic traffic, fix common blind spots agencies overlook, and understand the intersection of AI-generated content and search engine optimization. Whether you're a beginner or an advanced SEO professional, this step-by-step guide will empower you to improve visibility, enhance technical performance, and rank your website number 1. Want expert insights tailored to your site? Subscribe now for more tips and strategies to dominate search engine rankings!#technicalseo #crawlingissues #siteaudit #forensicseo #siteperformance#seotools #technicalseo #siteaudits #contentindexing #crawlingissuesCHAPTERS:00:00 - Google Core Updates01:04 - What is the Importance of an Intro in SEO?01:33 - What Inspired Your Journey into Technical SEO?06:32 - What Do Agencies Overlook in Site Recovery Strategies?09:04 - What Tools Are Essential for Effective Technical SEO?13:22 - How is AI Transforming SEO Practices?18:41 - What is Google's Trillion-Dollar Vision for the Future?26:44 - How Can You Discuss AI with Your Clients Effectively?32:00 - How Does Google AI Compare to Content Scraping Techniques?32:27 - How Can You Build a Business on a Platform That Cannibalizes Traffic?36:09 - Why is the AI Industry Facing Challenges?37:00 - Why is AI-Generated Content Often Not Ideal?41:00 - How Can You Use AI to Scale Your Content Production?46:00 - Why Do People Continue to Invest in AI Content Tools?50:22 - What Percentage of Human Editing is Necessary for AI Content?51:43 - Why Should You Be Cautious with AI Content for Alt Text and Images?53:35 - What Are the Key Elements of Technical SEO?58:05 - How Do You Diagnose a Traffic Drop Effectively?59:44 - What Should You Know About Site Migrations?01:01:59 - What is Involved in a Forensic SEO Audit?01:06:55 - What Technical SEO Basics Do Brands Still Struggle With?01:13:23 - What Are LLM Visibility Audits and Their Importance?01:15:10 - What is the Last Question You Should Consider?01:16:30 - How is Google AI Scraping at Scale Impacting SEO?