Costco's Executive Members Drive Record Sales
Update: 2025-12-12
Description
Costcos Executive Members, now accounting for nearly three-quarters of sales, are driving the companys success. This group, once making up less than half of sales, has seen a steady rise since the mid-2000s. These affluent and loyal customers are behind record-breaking numbers, spending big on items like Black Friday online orders and holiday pies. The wealth effect, with rising asset values, contributes to their increased spending. This trend contrasts with lower and middle-income individuals, who are experiencing belt-tightening, as noted by Federal Reserve Chair Jerome Powell.
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