Cracker Barrel’s Brand Gone Bland
Update: 2025-09-15
Description
What happens when you try to change something that customers know and love? Cracker Barrel had something unique to offer its customers. Established in 1969 and filled with vintage Americana, the “Old Country Store” offered customers a warm and cozy atmosphere to gather with family and friends. Now, over 50 years later, Cracker Barrel has decided it is time for a rebrand. From a logo refresh to restaurant revamps, Cracker Barrel is taking on a modern look and feel. Join Mark and Lorraine for this week's episode of the Brand Shorthand podcast as they dive into Cracker Barrel's rebranding journey.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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