Cracker Barrel's Logo Flop: A $100 Million Mistake?
Update: 2025-09-18
Description
Cracker Barrel's stock plummeted after ditching its iconic Uncle Herschel logo for a modern redesign, sparking outrage and a Trump critique. The company quickly reversed course, bringing back the old logo and traditional interiors after just one week. Customer traffic declined sharply, and revenue forecasts are down, proving that sometimes, you just can't mess with a classic.
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