Cracker Barrel's Rebranding Disaster: A Lesson in Logo Loyalty
Update: 2025-09-18
Description
Cracker Barrel's Rebranding Disaster: A logo change backfired, causing an 8% drop in customer visits and a hit to earnings. The company is reverting to its Old Timer logo, focusing on improving food and service, and bracing for a potentially rough year ahead as investors react negatively.
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