Create-A-Card: A Legacy of Transportation Company Branding and Marketing
Description
In this episode of the Crown Transportation Podcast, Ken Lucci and James Blain are joined by Arthur and Drew Messina from Create-A-Card. They discuss the essential marketing strategies for the ground transportation industry.
The conversation highlights the role of business cards, postcards, and innovative swag items in cultivating relationships and growing businesses. They also address the relevance of modern tools like digital brochures and electronic marketing, sharing insights on how to balance traditional and digital marketing to build a successful brand. In this conversations, you'll hear:
- Marketing trends in ground transportation
- Essential collateral and leave-behinds to get past gatekeepers
- The rule of 7 touch points
- Importance of capability cards
- Life Items and other creative collateral
- Why it's important to know what your brand stands for
Visit Create-A-Card's website: https://createacardinc.com/
At Driving Transactions, Ken Lucci and his team offer financial analysis, KPI reviews, for specific purposes like improving profitability, enhancing the value of the enterprise business planning and buying and selling companies. So if you have any of those needs, please give us a call or check us out at www.drivingtransactions.com.
Pax Training is your all in one solution designed to elevate your team's skills, boost passenger satisfaction, and keep your business ahead of the curve. Learn more at www.paxtraining.com/gtp
Connect with Kenneth Lucci, Principle Analyst at Driving Transactions:
https://www.drivingtransactions.com/
Connect with James Blain, President at PAX Training:
https://paxtraining.com/
United States
