Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.

Today's Guest...

Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Episode Highlights...

00:00 Introduction

01:32 Meet Ian Anderson Gray

04:13 The Importance of Video for Architecture Practices

07:57 Live vs. Pre-recorded Videos

13:07 Content Repurposing Explained

16:22 AI Tools for Content Creation

24:45 Tool for Short Form Videos

25:30 Descript and Opus Clip: A Comparison

26:45 AI Tools: Pitfalls and Best Practices

29:51 Using AI to Enhance Creativity

33:00 Content Repurposing Example

36:46 Cost and Time Efficiency in Content Creation

39:21 Final Thoughts and Advice

42:33 Favorite Travel Destinations

44:27 Connecting with Ian Anderson Gray

44:55 Closing Remarks and Next Episode Preview

Key Takeaways...

Start Small and Build Gradually:

   - Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.

Leverage AI Tools for Efficiency:

   - AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.

Repurpose Content:

   - Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.

Links Mentioned In The Episode...

Ian on Facebook > https://www.facebook.com/iagdotme

Ian on LinkedIn > https://www.linkedin.com/in/ianandersongray/

Visit Ian’s Website > https://iag.me/

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In The Next Episode...

Next time Jon shares how he’s been working directly with small practice leaders and sole practitioners so that they can achieve their goals.