DiscoverThe Remarkable Leadership PodcastCreating Customer Value with Rob Markey
Creating Customer Value with Rob Markey

Creating Customer Value with Rob Markey

Update: 2020-05-20
Share

Description

We have the tools for accounting principles, and these have remained unchanged for years. Yet we have no real tool to measure customer loyalty, and every bit of cash flow starts with cash from the customer’s pocket. Kevin is joined by Rob Markey. He is the author of a new Harvard Business Review article on how to run a company to maximize customer value, “Are You Undervaluing Your Customers?" He is also the co-author of The Ultimate Question 2.0. Rob believes that customer loyalty and company success go hand in hand. Companies with high satisfaction rankings grow revenues roughly 2.5 times as fast as their industry peers. Leaders need to find ways to get the voice of the customer in front of the entire organization, not just sales or customer service (regardless of the size of the organization.) Rob also shares ways to destroy customer value (a lesson on what not to do).

In this episode, Rob discusses:

  1. Customer value.
  2. Leading for loyalty.
  3. Relationship recovery.

This episode is brought to you by...

13 Days to Remarkable Leadership, a free leadership video series based on Kevin's book, Remarkable Leadership. You can learn more at https://remarkablepodcast.com/13days 

Additional Leadership Resources

Website | LinkedIn | Twitter

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Creating Customer Value with Rob Markey

Creating Customer Value with Rob Markey