Welcome to another insightful episode of Behind the Numbers, hosted by Dave Bookbinder. In this episode, we delve into the art of creating game-changing value propositions with our guest, John Rossman. John is the CEO and founder of Rossman Partners and the author of the book, Big Bet Leadership.

John shares his journey from being an early executive at Amazon, where he played a pivotal role in launching the marketplace business, to his current endeavors in helping leaders and organizations tackle complex problems and achieve major transformations. With a rich background that includes working with notable clients like the Gates Foundation, John brings a wealth of knowledge and experience to the table.

In this episode, John explains the concept of a "big bet"—a high-impact, high-risk initiative that requires a strategic, experimentation-based approach to succeed. He provides insightful examples, including T-Mobile's market repositioning strategy, to illustrate how companies can effectively navigate these ambitious undertakings.

John also highlights the importance of understanding the real problem, maintaining clarity, and dedicating the right resources to ensure the success of these transformative efforts. He emphasizes the need for senior leadership commitment and the creation of a focused, agile team to drive these initiatives forward.

Listeners will gain valuable insights into the forces driving the need for innovation in the hyperdigital era and learn practical strategies for overcoming the challenges associated with big bets. John offers advice on how to prioritize time, maintain focus, and develop the necessary skills to become a big bet legend.

Don't miss this opportunity to learn from one of the industry's leading experts on transformation and innovation. Tune in to discover how you can create game-changing value propositions and lead your organization to success.

About John Rossman:

John Rossman is the author of four books on leadership and business innovation including the best seller The Amazon Way and Big Bet Leadership. He is an early Amazon executive who played a key role in launching the Amazon marketplace business in 2002. Today he is a leading keynote speaker on leadership for innovation and transformation. John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models and creating durable enterprise value. He has served as the senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile.

His new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era, is an actionable playbook for senior leaders to succeed at complex transformations.

John is the founder of Rossman Partners, a strategy & leadership solutions firm.

About Dave Bookbinder:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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