I got really excited when I recently listened to a TAXI compilation with emotionally upbeat songs for advertising on it. Why?

I heard a great example of a particular style of music that gets used all the time in TV commercials. I liked it so much that I planned on playing that particular song in the grand ballroom at our annual conference, the Road Rally, later this week.

After listening to more songs by the artist who created the track that I loved, I decided to do a TAXI TV episode during which I’ll play several songs created by this talented TAXI member.

Everything I’m going to play will have you saying, “Oh, now I get it!”

I want to surprise you with who the TAXI member is, so you’ll have to watch to find out. You’ll also get to ask her questions about how she learned to write and produce this advertising-friendly style.

That was a hint! Yes, the member is a talented young lady, and she’ll be at the Road Rally so you can meet her there. And, when you go to that page, you can grab your Road Rally Program Book for your mobile device, as well as a version you can print on your home printer.

This is going to be a very powerful episode, so don’t miss it if you’d like to make great pitches for TV commercials.