Creating Purpose-driven Content on Instagram to Deliver a Vision and Mission for eCommerce Marketing | Sunaina Somu - Founder, Wild Little Society
Description
A brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown representation in dolls proactively through their handmade toys.
The Founder has been using Instagram to create and share audience-first content to reach out to mothers and encourage them to be the force of change behind the bigger problem. In this episode, we talk to her about how she started the brand, what keeps her driven and how she is using Instagram to market the brand's vision amidst all the noise. Tune in!
Want to know more about the brand?
United States
