Creating a challenger mentality - with Anant Sharma
Update: 2025-06-03
Description
How do you scale an agency in an industry you’ve never worked in?
Anant Sharma is CEO & Founder at Matter of Form, a design consultancy that works primarily with luxury brands. Over the past 15 years, he’s grown the business to a $10m turnover.
In this episode, Anant shares how he:
- Evolved from being a busy fool with a growth-at-all-costs mentality to fostering a safe, calm culture for his team
- Runs a ‘Know Your Client’ initiative to ensure his team is always aligned with clients’ business goals
- Bought a Design Thinking School so his team could double down on L&D and contribute to teaching
- Invests in business support roles, allowing him to focus on what matters most
- Offers executive coaching to all senior team members
- Uses self-deprecation to encourage everyone to be their true selves
Anant aspires for Matter of Form to be a place where people can transform, allowing them to buy into the company and making it a memorable, important part of their career journey.
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