Creating the 'food as medicine' category with Ashley Tyrner from FarmboxRX
Description
Food is medicine. This week’s guest on Found is Ashely Tyrner, the CEO and founder of FarmboxRx which helps their customers manage their chronic diseases through bespoke grocery boxes In this episode, Becca, Dom, and Ashley get into the logistics of delivering fresh produce to their member and how they have become profitable while accepting SNAP/EBT and partnering with health plans.
In this conversation they cover:
- How Ashley’s experience living in a food desert inspired this company
- The struggle to fundraise despite growing and increasing revenue
- How the company is using behavioral science to help their members take actions that will improve their health.
(0:00 ) Introduction
(2:12 ) Food as medicine
(7:07 ) Grocery logistics with fresh produce
(9:27 ) Working with health plans
(15:13 ) Bootstrapping a capital-heavy business
(20:48 ) Distribution and logistics
(22:48 ) Ashley’s leadership style
(28:15 ) COvid’s impact on online grocery
(31:49 ) Fundraising challenges
(35:48 ) Host discussion
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