DiscoverOur Hen HouseCreating the Market for Plant Based Foods w/ Rachel Dreskin
Creating the Market for Plant Based Foods w/ Rachel Dreskin

Creating the Market for Plant Based Foods w/ Rachel Dreskin

Update: 2022-02-26
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Rachel Dreskin, CEO of the Plant Based Foods Association (PBFA), joins the podcast this week to discuss why it is so vital for vegan foods to have a trade association. Rachel tells us how the organization, which advocates at both the  federal and state levels, is working to even the playing field to help plant-based brands compete against animal-based products and succeed. In this behind-the-scenes look, Rachel also breaks down the way products in a supermarket are organized, and she explains whether it’s best for plant-based foods to be allocated their own section or for them to be integrated alongside their animal-based counterparts. She also dives into the thorny issues of labeling, including why the term "plant-based" has become muddied, and how we can ensure people are fully aware of what they are purchasing. 







Rachel Dreskin is the CEO of the Plant Based Foods Association, the first and only trade association representing the nation’s leading plant-based food companies, as well as the CEO of the Plant Based Foods Institute, PBFA’s sister nonprofit dedicated to driving transformation to a plant-based food system. She also serves as a board member of the Regenerative Organic Alliance, has guest lectured at top US universities like Stanford and New York University, and has been featured in Bloomberg, Fortune Magazine, and the Chicago Tribune. 



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Creating the Market for Plant Based Foods w/ Rachel Dreskin

Creating the Market for Plant Based Foods w/ Rachel Dreskin

Jasmin Singer and Mariann Sullivan