DiscoverCREATIVE POIS-ON PODCASTCreative Bridge - New Year. New Stories. Season 2 - January 2020
Creative Bridge - New Year. New Stories. Season 2 - January 2020

Creative Bridge - New Year. New Stories. Season 2 - January 2020

Update: 2020-01-22
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Great stories move us, great stories connect us. Stories, together with creativity are the lines that connect human beings around planet earth. They have the potential to take our minds from the glow of our screens to any places around the world or in our imagination. But what makes a story great?

TV personality Jason Silva in an interview said, “Our humanness is built on the ability to understand ourselves in the context of a story, so we’re basically hardwired for stories.”
So a great story builds a connection, an emotional connection with your listeners and allows them to experience your journey, to feel it, to identify with it. Storytelling builds this connection in ways that cold hard facts cannot.

Author, psychologist and marketing professor Jennifer Aaker found that 63% remembers stories compared to the 5% who instead remembers statistics.

Storytelling (whether it be through books, movies, TV, music) can change the way people look at each other and can change how we look at ourselves. We all have a human-connection that bonds us and storytelling is a tool that can strengthen that bond.

Numbers are great storytellers as well.
The potential is not on the numbers themselves but more on the insights that can be uncovered and translated into actions or business outcomes. There’s something called “response to intervention” where data is collected after an assessment and a plan is developed to respond appropriately to those results.

Let's explore together how numbers can tell stories and how storytelling is changing the world of advertising thanks also to branded podcast series.
Ready, Set, Imagine!
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Creative Bridge - New Year. New Stories. Season 2 - January 2020

Creative Bridge - New Year. New Stories. Season 2 - January 2020

Creative Pois-On