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We’re no longer a company that sells a product to people we’re never going to see again (seminar model).

We’re building our business with people we have contact with.

Focusing on building relationships sets us up for long term impact with our business.

How do you rank in terms of your follow up – building relationship?

Pre-Workshop (Post Set / Pre Run)

Rate yourself on how well you follow up:

1 – Less than expected

10 – 5+ Touches between Set-Call & Walk through the door

Send Book: Navigate, Card: Outline in IS

Goal: Give before you ask

Creative follow up extends the “Give” in your efforts to build the relationship.

Do everything in your power to make sure that relationship is rock solid.

The VCS is technical, the touches warm up the experience.

Connect personally. Meet with them for coffee, breakfast, lunch. Model for them what we preach.

If you host events, invite them to attend as your personal guest.

Post-Workshop

Send poster!

Partners with “Successories” use the products.

Aim for a non-expensive visual gift.

Send Thank you card

Follow Up Call 1-2 months after

• Updates on the team

Invitations to events for the following 6 months to a year

Thoughtful Email

• LinkedIN / Facebook prompt Birthday reminders – pay attention to these

Specialized Gift – Coaching Clients primarily

Sold Clients

Dedicated service call time

Put a regular schedule block every other week instead of Market Records

Email check ins

Invitations to events

Send gifts – meaningful not expensive

Coaching Clients

Email between calls

Thank you cards

Send gifts – meaningful not expensive

Your ability to sell coaching is tied to how you actually coach your own clients. Go above and beyond.

The post Creative Follow Up ft. Adam Outland – 9.4.18 first appeared on Southwestern Consulting.