DiscoverUncensored CMOCreativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

Update: 2024-03-06
Share

Description

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of integrating their marketing into the wider Intuit team.

Intro

00:00 - Intro
00:48 - Starting out desigining sneakers
02:39 - From New Balance to Unilever
04:13 - Doing purpose work for Dove
05:15 - Michelle’s favourite work at Unilever
06:27 - From CPG to SaaS
09:29 - What is Mailchimp and why is it successful
11:06 - Staying close to the customer
13:26 - How to market to marketers
14:54 - Email is not dead
16:15 - Integrating an acquired company
20:40 - Performance vs brand marketing
25:16 - How AI will enhance creativity
29:20 - Mailchimp's distinctive assets
33:21 - How marketing influences the product
35:56 - How to market to marketers
38:35 - Obsessing about the 95% not in market
40:45 - Top CMO advice from Michelle

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

Jon Evans