Small Business Series with @yolopup.la & @etsuandme

"Our small business series is meant to shine light on the background of some of our favorite small businesses, their highlights and struggles as well as just honestly see what it’s like on the other side. My hope is to get to the heart of each person so we can bridge the gap between dog owners and small business owners.  

Today’s episode is with Jillian from @yolopup.la We dive into her background in media and how that has helped her develop an inclusive community in the dog niche while also maintaining her mental health as a business owner."

YOLO PUP is an online resource & community designed to inspire deeper connection and play with your dog.   

Ryka the Belgian Malinois is the inspiration and what started as a simple instagram page [@yolopup.la] has spiraled into so much more. As we showcased the reality of life with a high drive working dog and shared our own personal struggles, other owners and first time handlers going through similar challenges came to light.   

The YOLO PUP line is made up of interactive dog toys & training tools we personally use. The gear is designed to challenge highly motivated dogs, empower pups & parents, and encourage owners to engage more with their animals.   

The YOLO PUP collection began when Ryka was 8 weeks old and I was desperately searching for the perfect tug toy. I wanted a soft cowhide tug that would be gentle on her baby teeth, yet comfortable with 2 handles. Other tugs were too hard for her small mouth and she didn't care for the alternative textures.  Cut to, the birth of the YOLO PUP tug.   

With the help of world class trainers, we're able to provide training tools, techniques, and education to help dedicated owners & enthusiasts build trust and a life long bond with their dogs.   Thank you to all the professional trainers for contributing to our weekly digital Q&A series, testing out our gear, and  helping us fine tune what YOLO PUP is all about.   

This has been a tremendous labor of love and we are so grateful for all the support and positive encouragement from the community.  

We thank you. Keep training!  

xo Ryka the Belgian Malinois & Jillian the Human

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