Crunching Numbers and Trends in the Snack Industry - Barbara Schandl @Mondelēz International
Description
"Even more important than looking at the snacking industry is looking outside the box to see what is changing in consumer behavior, but also to see how certain trends complete the bigger picture."
In this episode, we welcome Barbara Schandl from Mondelēz International. With more than 25 years of experience in consumer research and marketing at a global level, Barbara has become a true expert in consumer research. In her current role as Insights & Strategy Lead SnackFuture Ventures, Barbara shares with us her insights into the ever-changing landscape of the snack industry, revealing how Mondelez is navigating market trends and forming strategic partnerships with startups. Her unique perspective and 'different animal' approach make this a must-listen for FMCG enthusiasts and innovation seekers.
Tune in and get actionable insights from this conversation about trends in the snack industry and startup partnerships, and join us on a delicious journey of innovation in the snack world!
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