From extreme ownership to 1% gains, elite sellers know the real battle is beating who they were yesterday.

In this episode of Under Oath, Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) take the stand to dissect what it really means to "crush the competition."

From rethinking your competitor landscape to winning by selling belief in your team, the crew reveals how mindset, process, and internal trust are more powerful than flashy features. Whether you're losing deals or setting the standard in your market, this episode is your blueprint for outlasting and outplaying everyone else.

Watch the Full Video on YouTube: @UnderOathPodcast

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What You'll Learn:

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  Why your biggest competition is yourself—not the company across the street

  
  


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  The order of operations for winning: mindset → process → product

  
  


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  How top sellers respond when a competitor outmaneuvers them

  
  


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  The power of cross-functional alignment in keeping clients long after the contract is signed

  
  


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  Why copying your playbook doesn’t mean they can beat you

  
  

Closing Arguments:

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  “There is no competition—you’re only competing with yourself.”

  
  


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  “Win the war inside your walls first.”

  
  


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  “You didn’t lose because of the product. You lost because you didn’t position it well.”

  
  


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  “Real trust in your people will always outperform a shiny feature.”