Welcome to CultivatED Marketer …

In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Darcy Eikenberg at the IABC World Conference 2022. Darcy Eikenberg helps high performance leaders and teams manage through constant change with more clarity, confidence, and control. Throughout this discussion, we talk about how to control your situations and your mindset throughout your career.



Before their chat with Darcy Eikenberg, Brent and Matt Provide Event Updates



* The recap IABC World Conference, including Brent congratulating Matt on receiving the IABC Chairman’s Award

* What is a dine around? They talk about how it’s some of the best professional networking

* They talk Brent’s podcast session and how it’s led to some nonprofit and press opportunities. Check out Brent’s Walkin’ & Rollin Superhero Sidekicks fundraising activity.

* Locally, both KCIABC and Social Media Club of Kansas City have some new events:



* First, they recap the Aug. 5 Social Media Club of Kansas City with Sporting KC and KC Current media personality Aly Trost

* KCIABC … Master’s Dinner about Recruitment and Retention (8/30)

* Social Media Club – Rebranding for Purpose (Big Brothers, Big Sisters on 9/23)







Brent and Matt talk with Darcy Eikenberg, author and leadership career coach.



* Brent and Matt sit down in New York and introduce Darcy Eikenberg. They mention her presentation at the IABC Conference, and discuss themes from her presentation.

* Darcy reflects on the effect of inviting people to think about something they are proud of. She says this can be a powerful way to remind yourself of all the good things that are happening that we tend to brush off.

* Matt resonates with Darcy and reflects on what it means to be in the moment. He relates it to how an athlete mentioned needing to stay focused in a game, and says to “be where your feet are.”

* Darcy says important questions to continue asking yourself when feeling overwhelmed is: Where do I need to be? Am I engaged? What’s most important right now?



 

How to Control Your Own Situations and Control Your Outcome



* Brent proposes a scenario to explore the notion of what we can control while being present. He asks Darcy what advice she would give to high performing students now in the workforce.

* Darcy provides her opinion on university student structures and the difference in the workplace. She gives advice for students coming out of college looking for positions in their industry.

* Brent reflects on his discussion with Matt about nonprofit opportunities. Discusses how these community organizations are seeking leadership and membership opportunities.

* Darcy advises not to discount those opportunities no matter your background, there is always something to contribute to your community.

* Matt asks Darcy about controlling what we can control. While it resonates to many of us, why is it so hard to accomplish?

* Darcy says it is hard because the brain craves control. Control means safety. She says neuroscience is always evolving, and we have more power than we realize if we choose to use it. If we asked ourselves, “What can I control? Can I change anything?”,