Cultural literacy is key to success in the age of distrust | Melissa O’Neill (S1.E6)
Description
Corporate communications plays a crucial role in shaping and maintaining a company's culture, communicating its purpose, values, and key messages both internally and externally. But while the core skills have remained largely unchanged over the years, the business environment is much different. Not only does corporate comms a culture of trust, collaboration, and engagement within the organisation, they contribute to shaping a positive brand image and reputation through strategic storytelling and engaging external stakeholders.
Melissa is senior group director corporate affairs at Worley and one of Australia’s leading corporate affairs professionals. She has played a critical role in advising senior executives on public affairs, sustainability, reputation management and crisis communications. She is passionate about getting leadership teams to take a holistic view encompassing the total stakeholder environment.
United States
