It takes time for trust, perception of value and feelings of confidence to 
develop within a client. Observations over time have revealed that trust,
confidence and value reach their highest point about 3 years into a
relationship between an advisor and a client. Unfortunately, most advisors
are in such a rush to "close" a new relationship they set the price of their
services before the client has had any meaningful experiences with the
advisor. In this deep dive, Ken and Scott look at how an advisor can curate
experiences intentionally to accelerate the trust-building process.

Also in this episode, the AllianceBernstein Digital Coach – see practice 
management solutions for advisor success: abfunds.com/go/digitalcoach

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