In this episode of Behind the Story, Gerard returns to share the next chapter of his journey — how his AI music project evolved into ATTG, a platform that creates custom, AI-generated music for businesses, weddings, and events. He explains how ATTG personalizes soundtracks based on each brand’s identity, offering licensed playlists that enhance customer engagement and brand storytelling. Gerard also talks about the freedom of full creative control, the potential of AI in music, and how customized sound can transform marketing and experiences.