Customer Lifetime Value - It's not that simple - SaaS Talk with the Metrics Brothers
Update: 2023-08-21
Description
On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Customer Lifetime Value, and the different input variables required to calculate this compound, multi-variable metric.
The Metrics brothers discuss the following nuances of calculating Customer Lifetime Value
- The basics - CLTV or LTV
- Revenue or Gross Profit
- Which number to use for churn in the formula (GRR, Logo Churn, all ARR or only available to renew ARR)
- Which number to use for the Average Revenue Per Account (ARPA) - new customers only or all customers
If you love the nuances and details of SaaS Metrics - this is a thought provoking episode that highlights the important of gaining alignment of the CLTV and CAC metrics in your B2B SaaS company
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
