You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing.

Not the client calls. Not the €4 coffee.

The one thing that creates visibility and demand? Gone.

In this episode, I'm breaking down why that's the first instinct, why it's a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky.

Because marketing isn't extra. It is the business.

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