Cyber Monday: The Marketing Stunt That Actually Worked
Description
Rewind to 27 November 2005 to 3 December 2005
đ§Ź A new face, a new future
In France, surgeons pull off the worldâs first partial face transplant on Isabelle Dinoire â a 15-hour medical marathon involving nerves, muscles, arteries and a whole lot of âplease donât sneeze right nowâ precision. The media goes full Face/Off panic, ethics boards light up like Christmas trees and suddenly everyone has a PhD in bioethics.Â
đŒ Top Gun meets Cash Converters
U.S. Congressman Randy âDukeâ Cunningham goes from war hero to walking bribery cautionary tale. The man literally had a price list for political favours and accepted everything from cash to Persian rugs to a yacht called The Duke-Stir.Â
đ Cyber Monday was born in a cubicle
Before iPhones, Afterpay and impulse-buying air fryers at midnight, Cyber Monday launches â engineered entirely so people could online shop from their work computers. Websites crash, inboxes explode and retailers discover the day-after-Black-Friday sweet spot. What started as a marketing stunt becomes todayâs global retail Thunderdome.
đ„ 50 Cent goes full GTA
50 Cent: Bulletproof drops on PS2 and Xbox â a chaotic swirl of G-Cash, G-Unit cameos and enough swearing to make Rockstar Games blush. Critics wince, fans rejoice and the game becomes the most 2005 thing ever burned onto a disc.Â
đ€ Lindsay Lohanâs raw era begins
Lindsay releases A Little More Personal (Raw) â a darker, emotional pop-rock swing with a music video that becomes an instant tabloid obsession. Critics bicker, fans vibe and the album goes Gold. Nearly two decades later, Gen Z calls it proto-confessional pop and rediscovers it through TikTok trauma edits. As they do.
đŠđș INXS kicks off its second act
INXS returns with Switch and new frontman J.D. Fortune, fresh off the reality show Rock Star: INXS. Media debates whether itâs genius or gimmick, fans pack arenas and Pretty Vegas becomes a certified mid-2000s banger. Itâs the start of INXSâs short but fiery reboot era â nostalgia meets MTV.
đș Ray Martin signs off
After defining A Current Affair for over a decade, Ray Martin steps down, marking the end of early-evening TV comfort food as Aussies knew it. The media calls it âthe end of an eraâ and Tracy Grimshaw gets the baton. Itâs peak Australian television: heartfelt, dramatic and pre-YouTube.
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