In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. 

Daisy leads with a deep belief in the power of culture, emotional intelligence and building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well.

Stay tuned to hear Daisy’s insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business.

Daisy’s advice: 

• Align yourself with brands you respect
• In this way you will be more effective; integrity matters
• When employing, look for a range of talents and individuality - embrace differences
• Invest in your employees: coaching is helpful for your team in areas like leadership skills and self-awareness
• Wellness retreats are valuable 
• Employ people who are ready to learn and accept feedback
• Encourage and reward employees who consciously add value to prove their worth
• You must delegate; it’s not sustainable to do everything yourself and leaves no room for creativity on your part
• Allow time to replenish yourself
• It’s important to air and discuss female developmental/health stages
• Take care of your loyal clients and don’t give all your attention to the new and exciting ones

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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