Dan Mannix, CEO of CSM, Talks Sports Marketing and the Rise of eSports...
Ep #113 - This week on the podcast, the Marketing Geeks are joined by Dan Mannix, the CEO of CSM North America, an integrated sports marketing agency based in New York City. In today’s conversation, we discuss the world of sports marketing, the rise of eSports, how to adapt your business in the time of COVID 19 and Dan’s principles for success as an entrepreneur.
Dan’s agency, CSM, was named as the ‘Best in Sports Event and Experiential Marketing’ by Sports Business Journal in 2016. Dan started this agency, originally called LeadDog Marketing Group, when he was just 18 years old, growing it into a global agency of 200+ ‘make it happen,’ passionate people.
CSM has developed longstanding relationships with partners, creating, marketing, and activating brand experiences for major companies like Coca-Cola, Intel, NFLPA, NCAA, Netflix, Oath, REI, Square, Susan G. Komen, Reebok, USGA, WWE, and Audi.
As a past Sports Business Journal ‘Forty Under 40’ honoree, Dan brings more than 20 years of strategic marketing and partnership development for signature brand experiences and extensive work with innovation-led start-ups.
After starting his career in sports marketing at the Houston Astrodome, Dan transitioned to the NBA where he worked on key events and ran team operations for the launch of the WNBA. Additionally, Dan spearheaded the basketball competition at the 1996 Atlanta Olympics.
Dan serves as Board Chair for ‘Up2Us Sports,’ a national coaching initiative, and is a founding partner and board member of ‘One Team Collective,’ the venture accelerator of the NFLPA.
He is a graduate of the University of Richmond and lives in Brooklyn with his amazing wife, Michelle, and energetic son, Jackson.
Learn More About Dan Mannix and CSM:
Visit the Website for CSM at: https://www.csm.com/
Connect with Dan Mannix on LinkedIn: https://www.linkedin.com/in/dan-mannix-4ab0152/
Follow Dan Mannix on Instagram at: https://www.instagram.com/danmannix/
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