Data-Backed Decision Making in SaaS | Marketing Never Stops | Inna Shevchenko
In Episode 5, we interview Inna Shevchenko, Head of Marketing and Customer Experience at iGMS, a Vancouver-based SaaS firm serving the vacation rental industry. We get into how marketing is a science, iGMS’s philosophy that decisions should always be backed by objective data, early-stage growth strategies, and the advantages of remote working for teams.
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