What if you could harness the power of data to drive positive change in the world? That is the guiding principle behind Cynozure, a purpose-driven data and analytics consultancy led by Jason Foster. In this insightful conversation, Jason shares his journey of building a business that goes beyond mere profit, with a mission to use data for a better tomorrow.

From becoming a B Corp to fostering a culture of values-driven decision-making, Cynozure’s approach is a testament to the transformative potential of a purpose-led business. Jason's insights on aligning data strategy with broader organisational goals, empowering data leaders, and navigating the evolving landscape of AI offer a roadmap for companies seeking to leverage data as a force for good. Whether you're a data practitioner or a business leader, Cynozure provides a compelling vision for how data can be harnessed to create a more sustainable and equitable future.

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0:00 Entrepreneurship, data transformation, and purpose-led businesses.

2:20 Business ownership, and community building.

5:30 Purpose-led business and B Corp certification.

11:58 Embedding values and mission in an organisation for positive impact.

14:38 Aligning values and mission in business, with a focus on selective partnerships and purpose-driven companies.

21:29 Data strategy maturity and assessing organisations' progress.

23:52 Data strategy alignment and success stories in various industries.

29:37 Creating a safe space for chief data officers to share insights and set industry standards.

32:36 Data leadership, podcasting, and collaboration.

38:05 Podcast success, target audience, and defining success.

42:28 AI adoption in business, with a focus on understanding market needs and staying ahead of the curve.

47:33 AI adoption in various industries, with some hesitancy and lack of clarity around its impact.

52:23 Data usage, AI, and its impact on business.

Welcome to “Let’s Talk Data”, a deep dive into the transformative realm of data with the trailblazers of this disruptive industry.

Your host Emma Crabtree explores the latest trends and developments in the data sector, while also delving into the personal stories of these data pioneers.

They reveal how they harness data, not just in business, but in shaping their everyday lives, from optimising daily routines to making data-informed decisions. You'll hear about their motivations, role models, and how they plan to use their position to innovate, inspire and influence change.

Many companies today are still missing the golden opportunity to unlock true potential with their data. Our conversations will shed light on this untapped potential as well as the pivotal role that data professionals play in driving progress.

“Let’s Talk Data” is your go-to source for inspiration and knowledge, providing a front-row seat to the future of data-driven insights and innovations.