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Today, we have the pleasure of speaking with David Heinemeier Hansson, co-owner and CTO of 37signals, the parent company of Basecamp, a pioneering software-as-a-service platform for project management,  and HEY, an innovative alternative to Gmail and Outlook.

In this episode, David takes us on his entrepreneurial journey, revealing the intricacies of bootstrapping a tech-focused business. He tells us how his company overcame Apple’s threat when launching HEY, championing fairness and profitability in the industry. David also highlights the competitive edge of being an underdog in the business arena, drawing inspiration from leaders like Elon Musk, who continues to embody this mentality even as Tesla has grown into an established giant. Finally, David alludes to an imminent paradigm shift away from the traditional model of subscription-based software and anticipates a forthcoming transformation in the distribution and sales methods of software.

David is also the creator of Ruby on Rails, an acclaimed web framework used by major companies worldwide. Together with Jason Fried, David wrote “REWORK,” “REMOTE,” “It Doesn’t Have to Be Crazy at Work,” and “Getting Real.” Besides his tech endeavours, David is also a passionate antitrust advocate and has invested in several Danish startups. Notably, he’s also a Le Mans and WEC class-winning racing driver with a victory at the 24 hours of Le Mans in 2014 and a championship win in the GTE-Am category.

Read more about the Post-SaaS Era.

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