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David Meerman Scott: Turning Fans into Customers and Customers into Fans

David Meerman Scott: Turning Fans into Customers and Customers into Fans

Update: 2020-03-18
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David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock.
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David Meerman Scott: Turning Fans into Customers and Customers into Fans

David Meerman Scott: Turning Fans into Customers and Customers into Fans

Comcast NBCUniversal LIFT Labs