With 20+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today’s best-known brands. David’s career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning cannabis-infused products as the Chief Brand Officer at Evergreen Herbal.
David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplinger, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories.
He’s recently published his second book titled, “Cannabis vs Marijuana." As Founder of the Branding Bud Consulting Group, he now consults on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.