Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead
Update: 2021-09-08
Description
Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat.
But there’s a lot more to the Dunzo than just push notifications. Every single piece of communication from Dunzo is a conversation starter. No wonder it’s India’s favourite delivery app. Gurudev caught up with Sai Ganesh, who heads brand at Dunzo, to find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.
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