Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Update: 2022-09-28

Description

Key talking points:

Deena and Liz’s journeys from music and journalism to customer marketing,
What VoC is and how that relates to customer advocacy,
How to get started with Voice of the Customer, and
Some common pitfalls businesses fall into when designing a program.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Comments

In Channel

Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up

2024-05-3128:34

Joshua Zerkel | Why multifaceted communities are the future | Customer Marketing Catch-up

2024-01-3154:27

Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-up

2024-01-2411:20

Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up

2023-11-2918:56

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

2023-11-2222:51

Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up

2023-08-2358:57

Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up

2023-07-2647:38

Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up

2023-06-2142:00

Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up

2023-05-3154:50

Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up

2023-04-2643:31

Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up

2023-04-1244:25

Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up

2023-03-2244:37

Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up

2023-01-2544:33

Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up

2022-12-2824:12

Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up

2022-11-3037:29

Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up

2022-10-2611:56

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

2022-09-2833:38

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

2022-08-1614:03

Aunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-up

2022-08-1515:12

00:00

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

#box-pro-ellipsis-17612857734134{-webkit-line-clamp:2;}Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up