Def Jam SVP of Marketing Jeff Burroughs — How To Make Yourself Valuable and Take Action Against Systematic Racism
Description
Our guest this week is Jeff Burroughs, SVP of Marketing at Def Jam. An entrepreneur in spirit, Jeff faced many ups and downs throughout his career. After establishing his career at Bad Boy Records, Jeff served as a Vice President at Sony Music Entertainment and later joined Simon Cowell’s Syco Entertainment as Head of Commercial Relationships. Before Def Jam, he founded his own marketing, consulting and brand strategy firm Rise Entertainment in Los Angeles.
During our conversation, we talked about how to shape an artists career, developing a strategy based on persona and the art of 'hustle'. Jeff highlighted the importance of 'getting back up' after experiencing lows and touched on how to make yourself valuable as a professional in music business.
We hope you enjoy this episode! For visuals from each episode, don't forget to follow us on Instagram @came.a.long.way. For any questions, feedback and comments you can email us at e@camealongway.com
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