Think you can’t make a living as a content creator with a small audience? 

Think again.

Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!

Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.

After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.

In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:

• The difference between being process-oriented versus results-oriented as a creator.
• Milestones that signaled to her that she was headed in the right direction on YouTube.
• Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).

And much more…

Relevant Links

• Kelly Driscoll on YouTube
• Kelly Driscoll on Instagram
• Kelly Driscoll website
• The Journey | A Self Care Podcast
• IdeaEconomy newsletter

Chapters

• (00:00 ) Intro 02:58 Start of conversation with Kelly
• (04:40 ) Beginning of her YouTube Journey
• (12:46 ) The difference between being process-oriented versus results-oriented as a creator
• (20:05 ) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator
• (23:50 ) Personal journey as a creative
• (29:14 ) Work-life balance as a content creator
• (36:01 ) Coming up with ideas for content
• (36:41 ) Taking a step back to move 2 steps forward
• (41:00 ) Reviewing and organizing content ideas
• (46:53 ) Value in posting content consistently
• (56:11 ) Business side of content creation and the importance of having a community on YouTube.
• (57:56 ) Finding your niche
• (1:03:53 ) Making money on YouTube with AdSense and affiliate links.
• (1:09:28 ) Budgeting as a creator
• (1:15:35 ) Living within your means
• (1:20:38 ) Having an escape plan
• (1:29:52 ) Where to follow Kelly Driscoll

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Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez