In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B.

James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings.

With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain.

01:14 The Journey to Digital Innovation
02:54 Challenges in B2B Marketing
05:39 Proving Theories and Gaining Trust
07:51 Understanding Your Audience
15:28 Personal Branding in Business
16:23 Common Mistakes in B2B Marketing
19:47 Building the Ideal B2B Persona
20:13 Challenges in B2B Marketing
22:48 Adapting to New Tools and Technologies
25:04 Connecting on a Personal Level
27:14 Inspiration from Successful Brands
30:22 Pushing Back on Societal Norms
32:44 Bloopers and Fun Moments

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