In this episode of Deliverability Defined, Alyssa and Melissa answer frequently asked questions about domain reputation, handling spam complaints, understanding the promotions tab, reasons for declining open rates, the implications of blocklists, the impact of unsubscribes, and much more.

In this episode:

• [06:48 ] - What are the best ways to improve my domain reputation? 
• [09:39 ] - How do I get out of the promotions tab?
• [16:09 ] - Why are my open rates dropping?
• [22:00 ] - What does it mean if my IP is blocklisted?
• [28:12 ] - Are unsubscribes bad and will they hurt my domain reputation?
• [31:14 ] - Should I be on a dedicated IP to help my domain reputation or deliverability in general?
• [33:49 ] - How does Google Postmaster Tools use their data?
• [40:21 ] - Should I resend to an unopens? 
• [42:03 ] - Can I use tools that provide email addresses of website visitors?

Quotes

“Should I resend to unopens? I wouldn't do it with every send. I would do it sparingly and only if you have a really engaged healthy list. Make sure it makes sense for your scenario and know that there are people who are going to receive it twice.” ~ Alyssa Dulin

“These deliverability testing tools, I would almost lean toward saying they can sometimes be more hurtful than helpful in the sense that if you don't know what to look for and you also don't understand how the infrastructure works at the ESP, it can be really confusing.” ~ Melissa Lambert

Links

• Google Postmaster Tools
• Gmail
• ConvertKit Creator Network
• Subscribe to the weekly Deliverability Dispatch Newsletter!
• Subscribe to the monthly Deliverability Defined newsletter!

Connect with our hosts

• Alyssa Dulin
• Melissa Lambert

Stay in touch

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• Deliverability Defined Website

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