Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast
Description
Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.
00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:12 - 05:50 Marketing Essentials Moment: Types of Advertising
05:51 - 08:02 Welcome to the show, Jennifer!
08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/
14:02 - 22:07 Transition to Freelancing
22:08 - 27:01 Full Circle Agency Model
27:02 - 31:11 Advertising as Media Planning and Buying
31:12 - 36:19 Retention Strategies
36:20 - 38:20 Predicting Market Behavior
38:21 - 42:34 CRM and Sales Process Issues
42:35 - 42:53 Adapting Strategies Over Time
42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!
43:40 - 46:17 Demystifying Marketing for CEOs
46:18 - 52:08 Importance of Specialized Expertise
52:09 - 58:00 Aggressive Growth Targets
58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)
58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:15 – 1:01:01 Join the Marketing Expedition Community today!
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#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising
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