Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do that than to identify an industry that’s ahead of you and ask every possible question you can come up with? 

Today’s guest is Travis Wannlund, who just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull’s other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn.

Links:

Travis Wannlund: https://www.<wbr />linkedin.com/in/wannlund/

Why Gaming Is Still About Red Bull: https://venturebeat.com/<wbr />pc-gaming/why-esports-is-<wbr />still-about-razer-and-red-<wbr />bull-not-pepsi-and-arbys/

GrandPooBear x Wings For Life: https://www.redbull.com/<wbr />us-en/grandpoobear-lab-tour-<wbr />wings-for-life

Ludwig x Red Bull: https://www.redbull.com/<wbr />us-en/theredbulletin/ludwig-<wbr />youtube-streamer-profile

Among Us (Game): https://www.<wbr />innersloth.com/games/among-us/

Ninja x Red Bull: https://www.redbull.com/<wbr />se-en/ninja-joins-red-bull

Gamer vs F1 Driver - Reaction Time: https://www.youtube.com/<wbr />watch?v=QenofJ-ARYU

BPC:

Peloton Lanebreak: https://www.<wbr />onepeloton.com/bike/lanebreak

Audiosurf: https://en.<wbr />wikipedia.org/wiki/Audiosurf

ANYTIME Film: https://www.redbull.com/<wbr />us-en/films/anytime