Denim's Back: The Jeans Boom and Athleisure Bust
Update: 2025-09-07
Description
Denim's Back! Jeans are flying off shelves as brands like American Eagle and Gap ride a massive resurgence. Fueled by viral campaigns featuring stars like Sydney Sweeney and nostalgic nods to the early 2000s, denim is ditching its skinny reputation for wider, looser styles. See how this boom is impacting athleisure giants like Lululemon and why experts predict denim is here to stay.
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