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Denis Pombriant discusses CRM’s integration challenge

Denis Pombriant discusses CRM’s integration challenge

Update: 2021-11-17

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Barb Darrow and Michael Hickins chat with Beagle Research principal analyst Denis Pombriant about the challenge facing the new generation of CRM tools. Pombriant says they’re great, but need to be better integrated with other tools used by salespeople, including word processing and email.

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Denis Pombriant discusses CRM’s integration challenge

Denis Pombriant discusses CRM’s integration challenge

Oracle Corporation