Dermstore's Founder, Dr. Craig Kraffert: Dermatology to Dream Business, Tenacity + Golden Rules of Becoming a Leader and a Mogul
Description
On today's episode, Ashley & Josh sit down with the founder of Dermstore.com and Amarte Skincare, Dr. Craig Kraffert, who has achieved remarkable success in the business world and who is also a renowned practicing Dermatologist. Join us as we delve into their journey of starting Dermstore, tease an upcoming Amarte product launch, and explore the struggles and triumphs of building a skincare brand from the ground up. We discuss: the importance of relationship building, tenacity, having a bigger vision, the value of integrity, skill development, and managing growth. You'll also learn about trademarking, innovation, and how Amarte's bestselling SPF 'Ultra Veil' was inspired. Plus, Dr. Kraffert shares the golden rule of business; get ready for an inspiring and insightful conversation!
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